DC Week would’ve been pretty cool without Ford’s help, but as has been proven so many times in the past, everything is a little better when splashed with a dash of America’s favorite automaker.
How did Ford help to improve the already-awesome festival of internet technology and communication last month? By hiring the Food Network stars of “Ace of Cakes” to come up with a cake that can read tweets out loud.
It sounds weird, we know, but in the end this was just a creative way to use social media around thousands of people whose job it is to come up with creative ways to use social media. The cake itself, an uncanny cakey reproduction of the 2012 Ford Focus, had a laptop hooked up to speakers in the base of the sculpture, so anybody at the DC Week wrap party could tweet something with the hashtag #FordTweetingCake. The device, using text-to-voice software, would read it out loud.
Folks at the party had a riot with the stunt, which you can view in its entirety here:
We’re always trying to find creative ways to use social media to market our products, but I’m not sure we’ll ever trump this one. As far as creativity in that circle goes, this one takes the cake.